I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in...
Marketing News
Inside Podcasting’s Profitability Dilemma
Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the...
Social Media
7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)
Your Facebook Business Page is one of the most important online properties for your business. Why? Because it’s where you connect with customers, respond to feedback, engage with new buyers, and simply tell Facebook’s 2.9 billion users what time your...
Google, Google Maps, Google My Business
Here’s What You Can Do About Organic Reach Decline in 2023
Organic reach decline has been a hot topic in social marketing circles for years now. So what’s the real state of affairs? As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to...
Uncategorized
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you're a brand looking to hop on the Threads train sooner...
Social Media
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even trending on Twitter, the incumbent. Let’s...
Google, Google Maps, Google My Business
How To Start a Fundraiser on Instagram: 10 Can’t-Miss Tips
Guess which platform puts the gram in donation programs? The fun in fundraising? The… cha-cha-cha? In cha-cha-charity? You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. With Instagram...
Marketing Strategy
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels,...
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