In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town...
E-Mail Marketing
Email Marketing: The Ultimate Guide (+ Expert Tips)
Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every...
Google, Google Maps, Google My Business
19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your Business)
I think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small business, your marketing plan is the ice cream and your chosen channels are the...
Google, Google Maps, Google My Business
21 Brand Style Guide Examples for Visual Inspiration
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of...
Content Marketing
7 Serious Risks You Face Using AI for Marketing
A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the...
Uncategorized
Jono Alderson is leaving Yoast
Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step...
Google, Google Maps, Google My Business
19 Apps for Instagram Stories That Will 10X Your Views
The growing suite of apps for Instagrams Stories means the potential for creativity is endless. And while the content may be temporary, their impact isn’t. Instagram Stories offer social media marketers a golden opportunity to reach and engage with the...
Marketing News
Bud Light Tries to Overcome Controversy with A New Ad
So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her...
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