January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day… January 21....
Content SEO, Internal Linking, SEO Basics, Site Structure
What is site structure and why is it important?
Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search...
Google, Google Maps, Google My Business
43 Easy & Creative January Marketing Ideas to Start the Year Right
January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day… January 21....
Local Business
The Power Of Reviews On A Local Business’ Bottom Line, Explained
A fantastic report has recently been released, and it is raising eyebrows among local company owners and marketers alike. The report provides a compelling argument for measuring how much a review affects the bottom line of a local business. It...
Project Management
How to Write Process Documentation
Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. This post gathers best practices for process documentation....
Accessibility, SEO Copywriting
Inclusive language and SEO: Does inclusive language help you rank?
If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why...
Google, Google Maps, Google My Business
Google is Sunsetting Similar Audiences in 2023: What You Need to Know
Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll...
![15 Tips for a Better Instagram Engagement Rate [CALCULATOR]](https://localseoresources.com/wp-content/uploads/2021/06/engagement-rate-calculator.png){kind=small}
Google, Google Maps, Google My Business
15 Tips for a Better Instagram Engagement Rate [CALCULATOR]
Every brand on Instagram needs to understand how to create authentic, organic Instagram engagement. Posting content is great, but if no one likes, comments, or shares it, your account will flounder. You need engagement to tie your Instagram efforts to...
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