It goes without saying, but your marketing materials shouldn't be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and...
How to Do Multiple Location SEO
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can...
How to Get Verified on Twitter in 2021: The Essential Guide for Marketers
If you use Twitter for business, you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white checkmark. Twitter users can only get this...
12 Critical Elements Every Website Homepage Must Have [Infographic]
Serving as your company's virtual front door, this page is responsible for drawing in a majority of your website's traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot...
Paypal to Allow Cryptocurrency Withdrawals to Third-Party Wallets
Allow Cryptocurrency Withdrawals to Third-Party Wallets: Payments giant Paypal will soon allow its users to transfer cryptocurrencies away from its platform to third-party wallets, the company’s head of cryptocurrency reportedly revealed. Paypal has been seeing tremendous growth in its crypto...
Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation
I work with clients on all kinds of local-visibility-related challenges, but you would not believe how much time I spend on service pages: explaining, critiquing, troubleshooting, inventorying, creating, and refining them, and then doing it all over again. By “service...
How to Merge Cells in Excel in 5 Minutes or Less
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you...
SEO and Accessibility: Technical SEO [Series Part 3]
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
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