Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people...
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The Maker SERP Squeeze: Why Should SEOs Care?
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?
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19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)
If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty...
Marketing
How to Use Customer Reviews in Images and Video Ads
Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple...
Content SEO, Keyword research, Link Building, Security, Site Structure
10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #1...
Google, Google Maps, Google My Business
How to Do a Competitive Analysis on Social Media (Tools and Templates)
How can you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities and potential threats....
Finance, Leadership
Competitive Pay: What It Means and How To Receive It
Competitive Pay: Anyone who has spent time looking for work may have come across the same hiring buzzwords again and over again. “Competitive pay” is a phrase that is frequently used in job descriptions to attract top personnel. While these...
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10 Years of Local Search Blogging
Today marks 10 years since I started blogging about local SEO and related topics, and in my view it marks the real start of my business and all that’s brought – including 400+ posts, way more skill, great clients, a...
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