You’ve heard the phrase to pull yourself up by your bootstraps, right? But what do we mean when we talk about bootstrapped tools? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments...
Technical SEO
A primer on JavaScript SEO for WordPress
The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences....
Google, Google Maps, Google My Business
Here’s What the iOS 14 Update Means for Your Facebook Ads
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type...
Google, Google Maps, Google My Business
27 Facebook Demographics to Inform Your Strategy in 2021
If your Facebook friends list includes your aunt, your boss, your ex-boyfriend, and your hairdresser, you probably already know that Facebook’s demographics are far-reaching. Yep, it seems like no matter who you are or where you are, you probably have...
Pets
Body Language Communicating With Your Cats
On This Page How to Communicate with Your Cat Method 1 of 3: Reading Cat Body Language Method 2 of 3: Communicating with Your Cat Method 3 of 3: Listening to Your Cat Cat Language: How Cats Communicate please select...
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Facebook Marketing
How to Create a Facebook Group for Your Business [+ Why You Should]
Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women’s networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Recently, companies have taken advantage of groups for their...
Social Media
How to Get on TikTok’s For You Page (FYP)
TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs, and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity...
Content SEO, Holistic SEO, Image SEO, Internal Linking, SEO Copywriting, Site Speed
Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might...
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