How Roofers Are Increasing Leads, Sales & Revenue Online The needs of consumers are changing—fast. Gone are the days of using the Yellowpages to find the nearest roofing company. In it’s place: digital marketing for roofers. You see, today’s digital-first...
Content SEO, Google algorithm, Local Marketing, Local SEO, SEO, SEO Copywriting
Should you optimize your content for questions?
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this...
Local Marketing, Local SEO, SEO, Video Marketing
How Video Consumption is Changing in 2020 [New Research]
In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current...
Local Marketing, Local SEO, Marketing, SEO
How to Find Your Target Audience
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61...
Local Marketing, Local SEO, SEO, Uncategorized
Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do
Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results – above all the other ads, and above the local map (AKA the 3-pack). Local Services Ads (LSAs)...
Local Marketing, Local SEO, Marketing and Sales Alignment, SEO
The 5 Key Components of a Killer Customer Marketing Strategy
It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest. But once that potential has successfully been removed from the equation, and the prospect of...
Local Marketing, Local SEO, SEO
The Real Short-Term and Long-Term Results of Content Marketing and Digital PR
Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl,...
Local Marketing, Local SEO, Online Advertising, Resources, Search Engine Optimization, SEO, Websites
Why Every Business Needs an Online Review Management Strategy
With more opportunities to leave and read reviews than ever before, it isn’t surprising to hear that online feedback can sway consumers’ purchasing decisions. In … The post Why Every Business Needs an Online Review Management Strategy appeared first on...
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