One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because...
Content Marketing, Content SEO, Google algorithm, SEO
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started...
Customer Service, Featured, Small Business Marketing
How to Deliver Excellent Customer Service, Every Time
If you compare a business to the human body, there’s no doubt customer service is at the heart. It’s more than just a conversation answering a client’s question, it’s the accumulation of every interaction the client has with your...
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