Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use…
How to perform an SEO audit (with checklist)
An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on the search results pages and how visitors engage with your website. Table of contents What is…
5 tips on how to create good seasonal content
It’s the festive season! Or it’s nearly Valentine’s Day, or the start of summer, or… You get the drift. People love to celebrate, which is why seasonal content tends to do well during those periods. So, should you put effort into creating content for the holidays? We think so! But you should be smart about…
Enhance your SEO skills through experimentation
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Where it all started A bit of background information: I started experimenting…
Enhance keyword research with Yoast SEO and Semrush
In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature,…
How to write conversational content
People nowadays are uninterested in cold and business-like pieces of content. They want something authentic. They want conversations with people. That’s partly why Reddit is grabbing top spots in the search results because people know they’ll be reading something authentic. Hence why it’s smart to create more conversational content. But how do you do that?…
12 reasons your page won’t rank – even though it’s optimized
What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though…
How conversational content can help your marketing efforts
Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you? That’s the big question you…