Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you...
Category: Content SEO
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Content SEO, SEO Copywriting
The psychology of scannable content and bullet points
Table of contents The scanning habits of our brain Factors that determine reading depth The impact of mobile evolution on content consumption The psychology behind bullet points The science of information processing The hierarchy of scannable elements Implementing psychology-driven content...
Content SEO, Readability, SEO Copywriting
First things first: writing content with the inverted pyramid style
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story...
Content SEO, SEO Copywriting
The Flesch reading ease score: Why & how to use it
If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most widely...
Content SEO
How to write an effective summary for your content
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. A summary gives your reader the core ideas quickly, while also helping your chances of...
Content SEO, eCommerce SEO, User eXperience (UX), WordPress, Yoast SEO
How much does it cost to build a website?
Table of contents What are you actually paying for when building a website? Website building options Watch out for these hidden costs How Yoast saves you money (over time) Budgeting tips for small business owners Ecommerce vs. general website: does...
Content SEO, eCommerce SEO, Technical SEO, WordPress, Yoast SEO
LLM SEO Optimization Techniques: (including llms.txt)
Table of Contents How to Make Your Content Visible in the Age of AI Search What Are LLMs and Why Should You Care? The New Way of Searching SEO vs. GEO vs. AEO vs. LLMO: Are We Just Rebranding SEO?...
Content SEO, eCommerce SEO, WooCommerce
Black Friday SEO 2025: 10 tips to start preparing!
The summer is in full swing, but should you already start preparing for Black Friday? Yes! It’s the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start...
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