We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden...
Category: Ecommerce
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Ecommerce, eCommerce SEO, Start-Up SEO, Unicorns
Ecommerce SEO Best Practices: How to Improve Your Ecommerce SEO and What Ecommerce Sites Can Learn From Unicorn Startups
TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s...
Ecommerce
25 Ways To Drive More E-commerce Store Traffic Without Buying Ads
It’s no secret that e-commerce is here to stay. With more consumers shopping online than ever before, retailers must work hard to get noticed. What if you don’t have the budget for ads? Are you doomed to fade into the...
Audience Research, audience strategy, business strategy, Content Marketing, content strategy, Ecommerce, engagement, grow business, small business
7 Techniques for Conducting Insightful Audience Interviews
Sure, you can spend hours whiteboarding what you think will inspire your audience to connect with you. Or, you could keep it simple and just ask them. It’s like that quote your 9th-grade teacher used to say, “When you assume,...
Ecommerce
10 Best E-commerce Email Marketing Strategies You Should Start Using Now
There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take...
Ecommerce
Best E-commerce Platforms
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right ecommerce...
Audience Research, audience strategy, business strategy, Content Marketing, content strategy, Ecommerce, engagement, grow business, small business
Benefits of Launching An Email Automation Campaign
Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in...
Audience Research, audience strategy, business strategy, Content Marketing, content strategy, Ecommerce, engagement, grow business, small business
How to Evoke Emotion in Your Content Marketing
“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy,...
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