These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot...
Category: eCommerce SEO
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eCommerce SEO, Rich Snippets, Schema.org
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons....
eCommerce SEO, User eXperience (UX)
Easier online shopping with eCommerce filters for products
Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offer your customers a filtering option. You must do whatever you can to help your customer...
Blog SEO, eCommerce SEO, Site Structure, User eXperience (UX), WordPress
What are breadcrumbs? Why are they important for SEO?
Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes...
eCommerce SEO, Site Structure
How to perfect the category page of your online store
The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities,...
eCommerce SEO, Image SEO, User eXperience (UX)
Optimize product images for your online store
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look...
eCommerce SEO, Keyword research
Keyword research for your online store
When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to...
Content SEO, eCommerce SEO
Holiday season / Black Friday SEO: 7 tips to start preparing!
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year....
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