Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also...
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What is the Clubhouse App? And is it Right for Your Business?
The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse...
What Social Media Marketers Actually Think About Clubhouse
What a thrilling time it has been for Clubhouse, the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features, all in...
Google Is Retiring tCPA & tROAS: What You Need to Know
Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced...
How to Create a YouTube Channel to Grow Your Brand and Make Money
Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform...
The 2021 Instagram Algorithm Breakdown: How to Get Your Content Seen
If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Of course, if you’re a major publisher, a tech journalist, or Britney Spears’ social media team, your friendly contacts at Instagram HQ probably reach out...
Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?
We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but people are getting tired of...
23 Pinterest Statistics That Matter to Marketers in 2021
Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely shared in marketing circles online. But not...
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