Category: Google My Business

One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account...

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward...

Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC...

As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises...

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like...

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.) Research shows that interaction — even briefly — with your brand...

Weighing the options between paid vs social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic...

In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals. That said, creating...