Category: Google My Business

The scariest story around the fire at Social Media Camp? The Curse of the Instagram Shadowban. Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. It’s a...

You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service, and upgrade options to maximize their customers’...

People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily. Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting...

Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way—or, to be honest, the best way. (Spoiler: the best way to make money on YouTube is all the ways.) YouTube is...

If you’re using YouTube for business, you need to understand YouTube Analytics. Whether you plan to make money directly from your YouTube content or simply use YouTube as a marketing platform, you need to know what’s working and what’s not....

One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed...

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And...

Despite the rapid increases in digital adoption and use that we’ve seen since the start of the COVID-19 pandemic more than a year ago, the latest update in the Global Digital Reports series reveals that digital growth rates remain elevated...