Category: Google My Business

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now. Until a few months ago, Clubhouse was a platform where big-name celebrities, company leaders, Silicon…

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the…

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute.” After weeks of testing, she…

Forget the mall: these days, Instagram is the place to shop til you drop. Sure, there’s no Orange Julius for a mid-spree snack sesh, but Instagram Shopping brings the retail experience to social media to reach an audience of more than 1 billion monthly users. Rather than directing customers from your Instagram account to your…

Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses…

Good morning to everyone except for Brian, who just asked the company-wide Slack channel “wow why do our organic Facebook numbers so bad?” Well, Brian, the short answer is the Facebook algorithm. Read on, and we’ll explain. First, let’s look at some benchmarks. As of the end of 2020, organic reach is still on the…

The battle for customer attention has never been so fierce. We’ve seen an explosion in brands using online channels to promote their services and products to potential customers. The problem with this model is that you’re not only battling other competitors for that attention; you’re competing against every site that publishes informative videos, the latest…

2020 was a heck of a year for YouTube, as people turned to videos to replace in-person events and activities. The YouTube stats here show how people are using this social video platform right now, and what marketers need to know to reach them effectively. Bonus: Download the <span style="text-decoration: underline;">free 30-day plan to grow…