Category: Google My Business

TikTok vs. Reels is one of the great rivalries of our time, much like Coke vs. Pepsi or BetaMax vs. VHS, or pants vs. culottes. You may be considering investing in Instagram Reels or Tiktok and wondering if you need...

It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much...

Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on...

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. However, there are many types of...

If you’re using social media to market your business, you need a social media budget. Here’s how to put one together — and how to ask your boss for the investment you need. Bonus: Download a free guide and checklist to...

We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way. We,...

​​Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you...

If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for...