Category: Google My Business

No matter what industry you’re in, every modern business needs to have social media guidelines. Social media guidelines lay out the best social practices for your employees. In some cases, these rules are required by law or for legal protection....

You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers...

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand...

Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads. And these strategies work. Consider these stats from...

What do NASA, United Airlines, and Wendy’s have in common? These brands all leverage the power of Twitter marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. Twitter boasts more than 217 million active...

As we head into 2023, Facebook remains the world’s most-used social media platform – by a long shot. It might not get the press of TikTok or Twitter, but with nearly 3 billion global active users, its reach is still simply...

Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence....

So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not about accumulating more followers or getting more likes: you’re just kind of bored. The honeymoon stage is over....