Category: Google My Business

“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether your chef skills are rusty or you’ve never cooked before, I’m going to help you…

WhatsApp customer service is an important component of any brand’s social customer care strategy. Companies using WhatsApp for customer service can offer everything — Bonus: Get a free, easy-to-use <span style="text-decoration: underline;">Customer Service Report Template</span> that helps you track and calculate your monthly customer service efforts all in one place. Why use WhatsApp for customer…

Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of statistics that show us why it’s such a core strategy. Image source Retargeting can increase…

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell…

Twitter is a microblogging and social networking platform that encourages its audience to share posts (commonly known as Tweets) and engage with other users. To get the most out of marketing campaigns on the platform, it’s worthwhile to understand the Twitter statistics that make the network tick, how and why audiences use Twitter, and what’s…

While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real…

In case you missed it, I’ve been writing a lot lately on how to target your competitors audiences in a cost-effective way. In particular, ways you can target your competitors on Google Ads without Search and how to use lower-cost paid social to target competitor audiences. Well, I’m not done yet. Here are a few…

Many brands and content creators alike use Facebook as a key social media marketing platform. Distributing content and engaging with an audience on networks seems to be an easy task at first glance, but as your brand grows, it becomes more challenging to come up with new, creative post ideas regularly. Unless you have a…