How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on…
Instagram Story Hacks: 21 Tricks and Features You Should Know
You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram…
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important…
How to Schedule Instagram Stories: A Step-by-Step Guide
If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover a…
Enterprise Social Media Management: 10 Tools and Tips You Need to Know
The world now has 4.33 billion active social media users, an increase of 13.7% in the last year alone. And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes….
April 2021 Google SERP Features: Advertisers Pulling Back?
For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back…
Topic Clusters Won’t Save You
Tactics provide momentum but good strategies win the long game. A good strategy does two primary things: Leverages your strengths and mitigates your weaknesses. Anticipates and exploits your competition’s limitations and weaknesses. As content marketers, we often chase tactics and forget about strategy. Topic clustering is a prime example. Topic clustering, keyword clustering, keyword grouping,…
20 of the Best Instagram Apps for Brands
If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in. Here,…