It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your…
18 Simple Yet Superb November Marketing Ideas (with Examples)
Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are is starting to trickle in—sort of like guests that arrive before your party starts and you’re kind of annoyed because you’re not quite ready. But I like the definition below: So, in the name of new…
How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up at mile 22? You betcha….
Google Cache: How to View Cached Pages
Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow…
15 Insanely Effective Sales Promotion Examples To Win More Customers
Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too. With…
You Only Need One Hero to Change the World—But What If You Had 60?
The world is full of inspiring, fearless women. They’ve changed the course of history. They’ve ruled kingdoms (and brought them down). They’ve started global movements to save the planet and humanity. They’ve invented the computer algorithm, the medical syringe, the life raft, the fire escape. You get the point. It’s more than likely that you…
B2B Email Marketing Best Practices: A Basic Guide
You want to close deals. You’re trying everything possible right now and you want to know how to up your B2B email marketing game. That’s why you’re here. Throw all of the B2C email marketing tactics you know out of the window — they are, for the most part, a waste of time for B2B…
How to Create Beautiful Instagram Highlight Covers (40 Free Icons)
Instagram Highlight covers make a great first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. And you don’t have to be a hip influencer to use them. Orgs of all stripes from government institutions…