Category: Google

One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed...

More than 500 million people use Instagram Stories every day. And those Instagram users have a keen eye for new products and trends. 58% say they’ve become more interested in a product or brand after seeing it in Stories. And...

Despite the rapid increases in digital adoption and use that we’ve seen since the start of the COVID-19 pandemic more than a year ago, the latest update in the Global Digital Reports series reveals that digital growth rates remain elevated...

Instagram Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours. Despite originally being criticized as a “TikTok copycat,” Instagram Reels has gained positive...

As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram...

Instagram hashtags can make or break your Instagram marketing strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. But use the wrong and you can actually do...

If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore. Perhaps that’s why more than 200 million businesses use Facebook’s free services. That...

When you're trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing...