You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP...
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Twitter Communities: How Marketers Can Leverage It in Their Strategy
According to a 2019 Sprout Social Index survey, 40% of marketers believe private community groups are becoming more important. And 23% of consumers agree with them. LinkedIn and Facebook have long implemented private groups within their platforms while Instagram and...
9 Social Media Trends You Need to Know to Plan Your 2022 Strategy
It’s that time again. Social media managers everywhere are blinking our eyes and poking our heads out from behind our screens to take the lay of the land. We’ve got strategies to plan, and we need to know: which social...
Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More
It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key...
TAM Gap Analysis (TAM-G): A Better Way to Find Content Gaps in Your Market
Breaking the 4th Wall: If you’ve made it here, you’re likely a marketer in some way or another. Let’s save you time and make it clear what this article covers: If you raise your nose at the insights data and...
Experiment: How Many Instagram Hashtags Should You REALLY Use?
One of the most important steps in building trust in a relationship is consistency. …someone should probably mention that to Instagram. The folks over at Instagram’s HQ have been shaking things up as of late. The corporate-backed Instagram Creators account...
How to Get Verified on Facebook in 2021: A Step by Step Guide
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward...
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC...
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