UPDATE You’re really not an SEO blogger until @rustybrick has called bullshit on one of your posts https://t.co/Us4eajHBx9 — Andrew Shotland (@localseoguide) February 11, 2021 So I may have jumped the gun on the “passage ranking” thing, but even though...
Category: Google
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Google, Google Maps, Google My Business
How to Create Highly Clickable Facebook Messenger Ads (Plus Examples)
Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use...
Google, Google Maps, Google My Business
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
Good morning to everyone except for Brian, who just asked the company-wide Slack channel “wow why do our organic Facebook numbers so bad?” Well, Brian, the short answer is the Facebook algorithm. Read on, and we’ll explain. First, let’s look...
E-A-T, Featured, Google, Uncategorized
E-A-T LOCAL for SEO
What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on...
Google, Local SEO, Search Engine Optimization (SEO)
Google My Business Listing Suspended? Here’s What to Do.
UPDATED 02/08/2021 WITH NEW INFORMATION Google has increased their sensitivity to spam or fraud on Google My Business profiles, particularly in the home service industry. As a result, it is much more common for an account to be automatically suspended,...
Google, Google Maps, Google My Business
Why HubSpot is Acquiring The Hustle
The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. The problem with this model is that you're not only battling other...
Google, Google Maps, Google My Business
25 YouTube Statistics that May Surprise You: 2021 Edition
2020 was a heck of a year for YouTube, as people turned to videos to replace in-person events and activities. The YouTube stats here show how people are using this social video platform right now, and what marketers need to...
Google, Google Maps, Google My Business
The Omnichannel Marketing Guide: 3 Steps for Implementation
Consumer behavior has quickly evolved along with the increasingly larger role of the digital space in the typical buying process. Buyers’ expectations are changing and so businesses are forced to reevaluate the ways in which they communicate with and nurture...
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