Category: Google

By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as...

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or...

For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season...

You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern...

Pinterest is more than just a social media platform full of inspo-boards of Harry Styles fan pics and dog Halloween costumes (though we’re not complaining about any of that, we cannot stress this enough). It’s also an opportunity to make...

This blog post may be titled “What is social commerce?,” but maybe it should actually be called “Do you want to make some money?” Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion...

Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update. Mobile optimization is here to stay, and it’s demanding more and more of businesses and their websites. But mobile optimization is about more than just...

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you...