A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab…
How to Get Started with AI as a Content Creator
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Artificial intelligence is a bit of a controversial topic in the world of content creation. In…
7 Social Media Monitoring Tools SMMs Can’t Live Without
Social media monitoring tools are the best way to find out what people are saying about your brand — and your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot… you name it. If your audience has an opinion on something, your social media monitoring tool should…
7 Ways to Grow Your Email List (and Your Revenue) in 2024
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to…
15 Best Examples of Professional Goals [+Tips to Achieve Them]
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal….
How To Advertise on Facebook in 2024 [8-Step Guide]
Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023. Over the years, Facebook advertising has evolved to better serve its billions of users. Along the way, marketers have also had to keep growing to ensure they still know how to advertise on Facebook to get the…
11 Best Advertising Management Software for 2024
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools…
The Rise of Rewatch Podcasts & Nostalgia Bait
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I…