Category: Google

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able...

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh,...

TL;DR: Here’s how often you should post to each social network for best results: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to 2 times per day. X (Twitter): Post between 2...

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than...

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us...

What is the best time to post on Instagram to make sure a post gets seen? And what about the best time to post on Instagram for likes, comments, shares, and sales? The Instagram algorithm prioritizes recency, so posting when...

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100...

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key...