Category: Google

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created...

Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages...

It doesn’t take a lot to get Twitter verification in 2024. By Googling “how to get verified on Twitter,” you’ve already done the hardest part. (Congrats!) Once upon a time, getting a coveted blue checkmark on Twitter was a lot...

Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunctioning robot, I’ll admit that the concept sounded incredibly awkward to me. But watching the vids...

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social...

Key Takeaways Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting...

Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this...

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights...