Category: Google

Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? That’s what brand awareness does. It embeds itself into consumer lifestyles and purchase habits so that they don’t have to think twice…

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In my experience, leadership styles can evolve over time, and I would argue that…

I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. So what does a good business plan look like? And how do you write one that’s both viable and…

Need an Instagram planning tool that puts the fun in functional? Managing an Instagram account can feel like a juggling act, but the right tools make it a breeze. Imagine effortlessly scheduling posts, finding the best times to engage your audience, and organizing your grid for maximum visual impact. In this blog, we’ll explore the…

Did you know that Pinterest users spend twice as much time shopping every month as non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are largely going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn…

83% of adults in the U.S. are on YouTube, and people watch over a billion hours of content each day. That means your business has a huge opportunity to reach your audience via YouTube marketing. But shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to…

There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you…

If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences. Well, research shows artificial intelligence (AI) is becoming the marketer’s ultimate assistant in many of these quests. It’s also…