Category: Google

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find…

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles. While many questions about AI still remain unanswered, I’ve discovered that content intelligence can be a game-changer…

Getting verified on any platform helps give your account more credibility, making your brand appear more trustworthy. So, if you’re looking to extend that to your Instagram account, you’ve come to the right place. Throughout this article, we’ll teach you how to get verified on Instagram, why it’s so important, and any tips you need…

Coming up with a good TikTok username is pretty tricky when there are another 2 billion-ish people who have already claimed theirs (annoying). But if you’re drawing a blank for TikTok username ideas, you’re exactly where you need to be. You’re safe here. You’re a distinct and beautiful snowflake, and you can find a creative…

It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that takes a project from ideation to completion. It ensures that the project’s scope, timeline, key stakeholders, and purpose are communicated clearly. The creative brief…

Authenticity is key on social media. But it can also be elusive. Knowing how to get verified on Facebook is critical for both individuals and brands looking to show that they are the real deal on the world’s largest social platform. Key takeaways Facebook verification is a process that confirms an account’s authenticity, i.e. indicates…

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience. That includes whether you understand your audience in the first place and how you communicate with them from…

As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve seen businesses of all sizes succeed with smart, budget-friendly marketing strategies. The key to getting…