Category: Google

Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end of 2024, ecommerce sales are expected to top $6 billion. Ecommerce and social media marketing are like two peas in a pod. Social media marketing strategies drive traffic to ecommerce…

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you,…

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts….

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep…

Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot… you name it. If your audience has an…

Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. Unlike an email, memos typically go out to your entire department or everyone…

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies…