Category: Google

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which…

Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW's Co-President

Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW’s Co-President

Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive…

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