Category: Google

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before…

Social SEO is a hot topic at the moment; Instagram alt text may be trending even harder than ChatGPT. And while there’s a ton of content explaining theoretical best practices, there aren’t a lot of blogs that show someone actually testing it out. Here at Hootsuite, we pride ourselves on practicing what the thought-leaders preach,…

Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power…

LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Or will they get your account restricted, or even see you banned from the platform? The short answer is, it depends. Many tools that automate activity on LinkedIn are specifically prohibited. But LinkedIn also works with approved marketing…

Many social platforms of The Ancient Times (2006-2010) have evolved so much as to be almost unrecognizable today, yet Twitter’s microblogging experience has remained mostly the same. Why? Because it works. That’s not to say that Twitter hasn’t changed over the years — it has, especially as a business marketing tool. But the way brands…

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I take the plunge? Or will this be a time-consuming piece of digital fluff thrown onto…

You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want. Whether you’re trying to get people to buy your products, sign up for your emails, or join…