Category: Google

It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. A creative brief is a roadmap that takes a project from ideation to completion. It ensures that the project’s scope, timeline, key stakeholders, and purpose are communicated clearly. The creative brief…

Authenticity is key on social media. But it can also be elusive. Knowing how to get verified on Facebook is critical for both individuals and brands looking to show that they are the real deal on the world’s largest social platform. Key takeaways Facebook verification is a process that confirms an account’s authenticity, i.e. indicates…

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience. That includes whether you understand your audience in the first place and how you communicate with them from…

As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve seen businesses of all sizes succeed with smart, budget-friendly marketing strategies. The key to getting…

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s…

90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it…

Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy, and help you prove the value of your social marketing work to the people who control the corporate purse strings. Unfortunately, engagement calculations can seem a little mysterious. Where do…

Wondering what the best time to post on LinkedIn is in 2025? Social media posting times vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active….