Taking a social media course will up-level your skill set, but there are 100s to pick from online. It’s not easy to choose which ones are right for you. If you’re in this situation, you’ve come to the right place! Keep reading to learn about popular social media training courses and resources. Some classes are…
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns and has been getting a lot of love in account recommendations. If you’re in ecommerce,…
How to Use the Snapchat Ads Manager in 2022: A Guide
The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. While you may be hearing less about Snapchat these days, the platform’s audience continues to grow, with a total potential ad reach of 616.9 million users — that’s 20% year-on-year growth. Learn more about Snapchat Ads Manager: what…
How to Use LinkedIn for Business in 2022: A Simple Guide
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day. The main reason? To “strengthen their professional network.” For individuals, it’s a great place to stay in touch with old colleagues, get referrals for…
8 Easy Ways to Get on TikTok’s FYP (& What It Means)
TikTok has come a long way from its origins as a cute lip-syncing app with a cult Gen Z following. The short-form video sharing platform now has around three-quarters of a billion active users worldwide. And if you’re at all familiar with the app, you’ve probably heard a lot about the For You Page (FYP)….
9 Tactics Brands Can Learn From Instagram Celebrities
Celebrities, they’re just like us! Except for having millions of Instagram followers who worship the ground they walk upon, of course. We can’t all be famous, but we can all use the same Instagram strategies that celebrities (and their personal marketing teams, let’s be real) use to promote themselves, sell products, and share messages that…
Social Shopping: How to Sell Products Directly on Social Media
Social shopping has been growing steadily since 2019. People want easy, accessible, and convenient shopping experiences on their mobile devices. They want to shop within the moment of discovery. Basically, they want to shop on social media. But, have you ever asked yourself, what is social shopping? Why do I need it, and how do…
ALL 22 Types of Google Ads (+When & How to Use Them)
We all have a favorite “type” of something. Whether it be a genre of music, a certain cuisine, or anything in between, we know what works best for us. How do we understand our tastes, likes, or dislikes? By trying new things, of course! But some things are better sampled than others. Sampling every type…