If you’re a marketer, it’s likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you’re also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in…
The Top 20 Tips From Our Blog This Year: Nuances & Tricks Too Good to Miss
We publish a LOT of content. And if you’ve been following us for any amount of time, you’ll know that we strive to provide tips and insights that you don’t find in just any old blog. Two problems though: Google is designed to surface information that people know to look for, and People are designed…
10 Reasons You Cannot Boost on Instagram (Plus Easy Fixes)
You’ve put time and thought into creating your post or Reel. You have the budget set aside to help it go viral. But, for some reason, you cannot boost on Instagram, a.k.a. turn an organic piece of content into a promoted post. Don’t worry — there’s only a handful of reasons why you can’t boost…
Google Introduces Continuous Scroll on Desktop Search
Continuous scroll has been part of the mobile search experience since Google introduced it in October 2021. On December 5, 2022, Google officially announced continuous scroll has been added to search on desktop in the United States: Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to…
41 Happy New Year Wishes & Images for 2023 (Plus a Creative Word List!)
The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when New Year’s Eve comes around and you want to send a friendly greeting out? You come to this post, where I’ve come up with 50+ Happy New Year wishes…
Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)
This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s…
25 Instagram Best Practices for Faster Growth in 2023
It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need…
How to Write a Great Social Media Call to Action
When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use…