They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor…
The Complete Guide to Landing Pages: How to Write Them (+Great Examples!)
Remember when you were a kid and bowling was fun? That’s because you had the bumper lanes. All you had to do was pitch the ball down the lane and watch. The ball was pretty much guaranteed to hit at least one pin; it was just a matter of which one and how many. Fast…
7 Tools to Help You Remove the Background from an Image
Wondering how to remove backgrounds from images? Whether you’re a business owner looking to spice up your product photos, or a blogger who wants to create beautiful header images for your next post, there are plenty of tools available to help you get the job done. Keep reading to explore seven online tools that can…
Google Helpful Content Update: What You Need To Know
Google Search is running a new major algorithm update next week. This introduces some new ranking factors that will, they hope, improve the quality of the content served in the SERPs. What you need to know: The update is coming out next week. It will take two weeks to complete, in English only. If you…
7 Steps to Generate Leads With Gated Content (+Examples)
Content is a must have for any business marketing strategy. It serves to educate your audience on your products and services, distinguish your brand voice, and even more importantly, get your audience into your funnel in the first place. In fact, according to Marketo, lead generation is the top goal for 80% of content marketers….
16 Educational Podcasts for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are…
18 Black Friday Marketing Strategies to Try in 2022
Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t…
17 Perfect Labor Day Messages & Greetings for Customers & Employees
Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing your readers, and with short emails, every word is in the spotlight. You’ve got to get it just right. To spare you the struggle, I’ve…