Category: Google

Every social media team of more than one person needs a social media approval process. Content approval processes are not unique to social media. For example, you probably already have an approval process in place for your blog or your...

Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence. Understanding how to optimize your social media profiles and posts for maximum returns might sound scary, but we’ve...

YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a...

You’ve heard of its magical powers. Digital marketers swear by it, saying it can uncover some of the highest intent, most searched keywords in your industry. Competitor keyword analysis. But there are tons of competitors to sift through, hundreds of...

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still,...

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates?...

Want to plan your content ahead of time and have it go live when your audience is most active? Sounds like you need to learn how to schedule TikTok posts (yes, you can do it on mobile and desktop). A...

Instagram is the most popular social media platform consumers use to follow brands they like, and I think it’s safe to say that Stories play a large role in this: Stories from brands have an 86% completion rate, and 58%...