Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep dancing, think again….
Pinterest Ads: A Simple Guide for 2022
Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can…
Experiment: Can Post Timing Improve Your Instagram Engagement?
The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet). Before we go all-in on the “did I get shadowbanned” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop….
3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a popular advertising platform, and also…
How to Use Google My Business to Get More Customers in 2022
Google is the world’s most-visited website. The site currently holds more than 92% of search engine market share. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business through Google search and Maps. Bonus: Get the free template to easily craft a detailed…
11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!)
I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You want to stand out against…
The 45 Best Marketing Tips, Tricks, & Hacks We Revealed This Year—in Every Category
Call me biased but the WordStream blog is pretty good. We strive to provide content on digital marketing that readers can’t get anywhere else. But we also write a lot of it. In fact, all of our posts from the year amount to 381,600-ish words, which equates to reading the first three and a half…
The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)
One marketing blunder can make or break any brand these days. Competition is fierce and if a brand doesn’t (or accidentally doesn’t appear to) align with a customers’ values, there could be major consequences. In this post, we’re going to walk you through eight of the worst marketing fails in history by brands we’re familiar…