Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a...
Category: SEO Basics
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Rich Snippets, Schema.org, SEO Basics, Technical SEO
What is structured data?
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And...
Blog SEO, Blogging, Content SEO, SEO Basics, SEO Copywriting
10 tips for an awesome and SEO-friendly blog post
As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will be much more inclined...
Local Marketing, Local SEO, SEO, SEO Basics
What is local SEO?
A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often...
Local Marketing, Local SEO, SEO, SEO Basics, User eXperience (UX)
What is a landing page? And how does it work?
As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics?...
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