Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and...
Category: SEO Copywriting
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Blog SEO, Blogging, Content SEO, SEO Copywriting, Video SEO
Blog or vlog, which one is better?
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive...
Content SEO, Keyword research, Readability, SEO Copywriting, Site Structure
The ultimate guide to content SEO
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of...
Content SEO, SEO Copywriting, Site Structure, User eXperience (UX)
How to optimize your homepage
Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of...
Content SEO, Holistic SEO, Image SEO, Internal Linking, SEO Copywriting, Site Speed
Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might...
branding, Content SEO, SEO Copywriting
How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And...
branding, Content SEO, SEO Basics, SEO Copywriting
What is content marketing?
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a...
Content SEO, SEO Copywriting
How to create the right meta description
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So...
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