Category: small business

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Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media

How to Tell A Brand Story With Your Data

Maggi Pier

“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience...

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Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media

How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It

Maggi Pier

If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much...

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Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media

How to Utilize Psychology to Build Your Business

Maggi Pier

If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely...

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