And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right?...
Category: Technical SEO
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Local SEO, Rich Snippets, Schema.org, Technical SEO
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about...
Technical SEO
Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without a good fitness routine and proper maintenance, it might become...
Mobile SEO, SEO Basics, Technical SEO
How to improve your mobile site?
Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users...
News SEO, Technical SEO
News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when...
branding, Content SEO, Mobile SEO, SEO Copywriting, Technical SEO, User eXperience (UX)
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct...
Crawl directives, HTTP headers, Technical SEO
Preventing your site from being indexed, the right way
We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows...
Gutenberg, SEO and WordPress news, Technical SEO, WordPress
WordPress 5.7: What’s new in this release?
Thanks to contributors from all over the world, the improvements to WordPress are never at a standstill. This continuous work on WordPress is reflected in the number of new features that can be found in any new release. The latest...
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