I think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small business, your marketing plan is the ice cream and your chosen channels are the...
Latest News
Google, Google Maps, Google My Business
21 Brand Style Guide Examples for Visual Inspiration
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of...
Content Marketing
7 Serious Risks You Face Using AI for Marketing
A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the...
Uncategorized
Jono Alderson is leaving Yoast
Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step...
Google, Google Maps, Google My Business
19 Apps for Instagram Stories That Will 10X Your Views
The growing suite of apps for Instagrams Stories means the potential for creativity is endless. And while the content may be temporary, their impact isn’t. Instagram Stories offer social media marketers a golden opportunity to reach and engage with the...
Marketing News
Bud Light Tries to Overcome Controversy with A New Ad
So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her...
Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO 20.10 brings a brand-new support/FAQ section
We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO...
Breaking the Blueprint
16 Grants for LGBTQ+ Owned Businesses and Entrepreneurs
Welcome to <em>Breaking the Blueprint</em> — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created...
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