Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it — because of their values which...
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Personal Finance
Will Saving $20 A Week In Your Ira Really Make A Difference?
Saving money is a challenge for many of us, especially when it comes to long-term savings goals. But what if we told you that saving just $20 per week could make a real difference in your financial future? That’s right...
Productivity
15 Essential Product Marketing Books for 2023
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential...
Industry News & Insights
How to Ask for a Raise (& Actually Get It!)
Are you getting paid what you’re worth or what you want? Many employees–46%, in fact–feel like they’re underpaid. Additionally, the PayScale Gender Pay Gap Report for 2023 concludes a disparity still exists in how men and women are paid. Their...
Metaverse
Metaverse 101 – A Guide for Complete Beginners
Are you prepared to plunge into an ocean of imagination and possibility? If so, the Metaverse is the place to be. The Metaverse creates an immersive social experience, a vast digital environment that blends VR, AR, and MR technologies. This...
Google, Google Maps, Google My Business
How to Use SumIf in Google Sheets
When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. A common challenge is figuring out...
Crawl directives, SEO Basics, Technical SEO
SEO basics: What is crawlability?
Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything...
Google, Google Maps, Google My Business
8 Must-Haves of a Smart Social Media Governance Plan
All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws...
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