Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more…
Yoast SEO 16.2: Getting your technical SEO in shape
One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it. But whenever you need to dive deeper and customize your setup for specific use cases,…
3 Must-Dos to Demonstrate *True* Inclusion and Diversity in Your Marketing
The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different…
How Apple’s iOS 14.5 Release Could Impact Advertisers
Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. The more app installs you get, the more sales…
How to Humanize PPC Ads
As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need…
How to Schedule Instagram Posts (3 Methods + Bonus Tips)
Learning to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters. Whether you’re the owner of your own business or the manager of a global team, the more complex your Instagram marketing efforts are, the more helpful a scheduling tool becomes….
Taking Your Pet on a Trip to Europe
Taking Your Pet on a Trip to Europe Although Aer Lingus is a smaller airline, their pet policy is tailor-made for pets with big dreams! If you are travelling within Europe or flying across the Atlantic, arrangements can be made for your cat or dog. You may not be able to travel with your pet…