If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing customers…
Orange County Discount Real Estate Brokers
Orange County Discount Real Estate Brokers Discount real estate brokers offer significant savings for home buyers and sellers, which come in the form of reduced and rebated real estate commissions. Since there are no standard brokers fee commission will be negotiated between the seller and listing agent. The commission is referred to as a percentage…
How Display Advertising for Plumbers Works
Plumbers Are Differentiating their Companies Online with Display Advertising Display ads are all around us whenever we browse the internet. They play a key role in how local businesses, including plumbing companies, build brand awareness with potential customers in their market. Before you decide whether display advertising is something you want to add as an…
The Ultimate Guide to Amazon Advertising
I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check. But — what about Amazon? In 2018, Amazon launched “Amazon Advertising”, (formerly Amazon Marketing Services, or AMS), as a search advertising solution for Amazon vendors….
Basic Reputation Management for Better Customer Service
Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At…
10 tips for an awesome and SEO-friendly blog post
As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if you…
4 Easy Strategies for More Effective Holiday YouTube Ads
With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive…
How These Hootsuite Customers Achieved Social Transformation
Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. The report delivers insights about the true value organizations realize from their social media efforts. In modern organizations, we noted three key trends: Social media deepens relationships Social media increases the efficiency of…