As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn...
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New Changes to Google Ads Keyword Matching: What It Really Means
Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations...
awards, business strategy, Content Marketing, content strategy, Customer Research, Digital Marketing, Ecommerce, engagement, financial decision making, grow business, Millennial Moms, online purchasing, small business
Bosses At Home: 5 Millennial Mom Financial Decision Making Insights
There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number...
SEO
How to Streamline PHP for SEO
There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about....
Google algorithm, Holistic SEO, SEO Basics
What is SEO? An explanation for beginners
The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to...
Advertising
How Advertisers are Navigating iOS 14’s Mobile Tracking Changes
It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?" Earlier this year, we talked about...
Contractor Marketing, Plumber Marketing, Web Design
14 Plumbing Website Design Tips to Get More Qualified Leads
Website Design Tips for Plumbers: Convert Site Visitors Into Leads & Revenue Plumbers run very different businesses than traditional companies. The bakery down the street may use their website to advertise their menu and specialty pastries while you need to...
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Holiday Marketing
278 Social Media Holidays for Your 2021 Content Calendar [+Template]
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate...
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