Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
12 Niche Marketplaces to List Your B2B Services
E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10…
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money…
Hard Skills vs Soft Skills: What’s The Difference, and How to Improve Both
I first heard about “hard skills” and “soft skills” in high school. Hard skills seemed to be the ones that everyone wanted, and soft skills were just personality traits that were nice to have. This worried me, as I saw myself as more of a people person than an academic. But, as I transitioned into…
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
How to improve the accessibility of your website
Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content is. Fortunately, awareness is growing and platforms such as WordPress offer lots of possibilities to…
20 Technical Skills Every Marketer Needs
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and…
How to Calculate Your SEO ROI Using Google Analytics
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.