Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand's control, public relations (PR) is an effective way to contribute to the conversation. There’s an...
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SEO and Google Discover
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
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10 LinkedIn Company Page Features You Need to Be Using Yesterday
LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small. There are a...
Conversion Rate Optimization
12 Best Landing Page Examples
Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like...
Content SEO, Internal Linking, Schema.org, WordPress, Yoast SEO academy
Yoast Summer School 2021: A recap of the best bits
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and...
Google, Google Maps, Google My Business
How to Make Money as a Freelance Social Media Manager
Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. If you already have some experience under...
Google, Google Maps, Google My Business
Product Classification: What It Is & Its Impact on Marketing Efforts
The other day, I roamed the aisles of CVS and picked up the same toothpaste I've been buying for years. I didn't think twice about it. I made the purchase on auto-pilot. I didn't consider testing out a different brand...
Marketing Strategy
How Daily Harvest Earned $250 Million in Revenue in Just 5 Years of Business
In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue. And, even before the acceleration in home food deliveries in...
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