Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that…
How to Integrate Paid Ads With Influencer Campaigns
How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today,…
What is HTTPS?
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open, or is there another type of icon or…
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign….
Social Media RFP: Best Practices and a Free Template
Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. But you get out of them what you put into them. Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Leave too many questions unanswered? Expect to…
Exterior House Painting Prep
On This Page Exterior House Painting Prep Why Exterior Paint Prep is Important Here are the Most Common Steps for How to Prep to Paint the Exterior of a House Wear the Right Clothing & Safety Gear Remove Contaminants Comprehensive Cleaning for the Exterior Surfaces of Your House Exterior House Paint Prep & Preparing Your…
![How to Create an Advertising Proposal [Free Template]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/5207a139-6c65-41d0-8c86-7109cb4bd4f8.png)
How to Create an Advertising Proposal [Free Template]
Whether you’re part of an internal marketing team or an agency developing an advertising pitch, it’s imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. After all, advertising is expensive, and a poorly managed campaign results in wasted funds and resources that fail to deliver a return on investment –…
How to Get Online Event Sponsors
With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. And ticket sales alone probably won’t cover all your costs. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event…