A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. As you can assume, it’s well…
Most Consumers Changed Brands in 2020: Research Explains Why
Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?” McKinsey — which recently polled consumers in over 48 countries about their 2020 spending habits —…
An SEO’s Experience in 2020: Opportunities and Challenges
Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers…
15 January Marketing Ideas to Start 2021 with a Bang
You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more. Let’s take a moment to appreciate all we’ve been through together. Ah. Feels nice. Okay, now…
Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads…
Post-Traumatic Stress Disorder Online Therapy
How Do You Know If You Have Post-Traumatic Stress Disorder? Everyone feels nervous at times, especially when they constantly face challenging situations with their job or in social settings. However, not everybody experiences Post-Traumatic Stress Disorder or PTSD. But there’s a threshold where even mild anxiety becomes debilitating and all consuming. Too much anxiety about…
Removing Gatekeepers From Your Marketing
Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn’t have access to the customer data in their CRM. They needed to change some of the copy on their homepage, but their developers couldn’t fit it into their next sprint….
Best Email Marketing Services
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes,…