I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, and in most cases this…
13 Reasons Why Direct Mail Isn’t Dead
In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them…
Image SEO: How to optimize your alt text and title text
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves…
Investing in Gold
How to Save Money by Investing in an IRA Broker Account A gold IRA or traditional precious metals IRA is a specific kind of individual retirement account in which gold or other accepted acceptable precious metals are held in trust for the benefit of the account holder. Like a traditional IRA, it acts like a…
9 Custom Reporting Tools For Your Marketing Team
When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use? Well, that’s when a custom reporting tool comes in…
Why You Should Consider Selling Customized Products
In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend, business owners don’t want to leave money on…
How to Reduce Your Workload with a Facebook Auto Poster
Let’s face it. Facebook is just one part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy. And you have only 24 hours in the day. That means it’s time to look at automating some of your Facebook marketing efforts. One of the…
Everything You Need to Know About Landing Page Design
Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember…