As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of standing out. If you want to improve your customers’ experience, cultivate a connection with them,…
WhatsApp is the World’s Favorite Social Platform (And Other Facts)
The adoption and use of connected tech continues to surge around the globe The new Digital 2021 April Global Statshot Report – published in partnership between Hootsuite and We Are Social—reveals that more than six in 10 people on Earth now use the internet. Internet users have grown by more than 330 million over the past…
Spin-off Pages: a Bazooka for Your Local SEO
You’ve been on many sites that have them. Your stronger competitors probably have some. You may even have a few on your site. In any case, what I call “spin-off pages” aren’t a new thing, but SEOs and business owners tend not to think of them often or at all, and almost never do they…
How to Understand and Improve CTOR (Click-to-Open Rate)
Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states comes in at around $58 for every…
Keyword density can still be a useful metric
Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we still include it in Yoast SEO’s content analysis? When used correctly, the keyword density metric can be a great way to help writers keep their…
Arise RevOps, the New Orchestrators of Customer Experience
I care about customers. Whether they’re your customers, my customers, or my customers’ customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. It’s what gets me going every morning. That’s why I was thrilled in…
Long Tail SEO in 2021: How You Can Have It All or Die Trying
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
Marketing Funnel: What They Are, Why They Matter, and How to Create One
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into…