What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals. For instance, you’ll see some content writers create social media copy for small businesses, while others write press materials for insurance brands. You’ll also find that some content writers write long-form editorial content for glamorous magazines,…

The Potential Impact of Gen Z on SEO

The Potential Impact of Gen Z on SEO

Posted by stewartfussell Generation Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take…

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