An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search?...
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Content SEO, Internal Linking, Site Structure, Yoast SEO Premium
Clean up your old content with our new SEO workout!
Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Google is essential for SEO....
Breaking the Blueprint
Leadership Advice from 5 Black-Owned Business Leaders
Welcome to <em>Breaking the Blueprint</em> — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side...
Uncategorized
5 Local Business Marketing Takeaways from MozCon Virtual 2021
Miriam shares her insights from some of the most relevant and exciting presentations at MozCon Virtual 2021 — learnings you can put to work for the local businesses you’re promoting.
Online Marketing
A Guide to Google Data Studio for Better Reporting
Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of...
Google, Google Maps, Google My Business
25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean...
CryptoCurrency, Finance
FBI Joins Probe Into Collapsed South African Bitcoin Ponzi Scheme
In what is seen as a boost for Mirror Trading International (MTI) investors, United States investigators are said to have joined the probe into the collapsed bitcoin scheme. According to a report, the U.S. investigators’ goal for joining this probe...
Online Marketing
7 Tips to Highlight Product Features on Your Website
Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a...
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