One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?” When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?” Nothing. Because, for the most part, we use Google Calendar. Surprised? There…
Best Live Chat Software
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect…
How to Use Instagram: A Beginner’s Guide
Over the past few years, Instagram has seen exponential growth — from one million users in December 2010 to over one billion in 2020. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so…
Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday
Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success…
Get More Bottom-Funnel Conversions With These 6 Expert Strategies
For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds…
A Quick Guide to Using Keywords for Better Amazon SEO
As the world’s largest e-commerce store, Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items, how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine…
The latest news in SEO and WordPress: September 2020
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton…
10 Bootstrap Ways to Grab More of Your Service Area in Local Search
You’re probably frustrated by the puny patch of land in which you rank for anything. How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today. Those gains…