With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content that you use to make decisions that…
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing…
The Importance of Protecting Your Tires – With OK Tire
By: Jim Pirie, Owner of OK Tire Woodstock, Ontario Summer is fast approaching, and as the weather starts to warm up, most RV owners, eager for pandemic restrictions to lift, are beginning to prepare for hitting the road. As part of those preparations, it is essential to ensure your tires are in good condition. Whether…
The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts
Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between work and home responsibilities. She tries to give herself moments of self-care, but these moments…
How to Check Subscriber Count on YouTube, Instagram, Twitter, & More
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Checking your subscriber…
On-page video SEO: how to optimize your video pages
When publishing a new video on your website, there are several considerations you need to take into account for video SEO. Not only does the video itself need to be optimized, but so does the page it’s embedded on. In this post, we’ll explain what you can do to work on your on-page video SEO….
NAP HUNTER LIVES!
Almost seven years ago today, LSG released its first-ever free tool, NAP Hunter. NAP Hunter was a free Chrome extension that “basically runs a set of standard N.A.P. queries through Google so you can quickly find various citations, their URLs and their Google position.” The Local SEO community appeared to find NAP Hunter useful as…