What Shifts in Product Demand Mean for SEO

What Shifts in Product Demand Mean for SEO

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand…

How (and Why) to Use Branding to Supercharge Your Advertising

How (and Why) to Use Branding to Supercharge Your Advertising

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail is branding. Many advertisers direct a…

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