A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels...
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General
How Can You Reduce Your Water Footprint
On This Page How Can You Reduce Your Water Footprint? Choosing Home Water Filters & Other Water Treatment Systems 7 ways to conserve water and reduce your water footprint How much filtered water do you need? What kind of system...
Featured, Google My Business
Hey Google My Business, We’re Not In Kansas Anymore!
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS. Not only...
Marketing Strategy
What Is Strategic Marketing?
Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However,...
Paid Ads
How to Use Header Bidding
Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together. What Is Header Bidding? Header bidding is...
Content SEO, eCommerce SEO
7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot...
Google, Google Maps, Google My Business
Our 7 Favorite (Free!) Local Marketing Resources for 2021
Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?”...
Google, Google Maps, Google My Business
A Simple Guide on How To Conduct Backlink Analysis
Link building is an invaluable part of SEO. In fact, it’s one of the top factors search engines look at when determining your ranking. Whether you’re developing a new link-building strategy or revising a current one, it’s important to look...
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