9 of the Most Important Instagram Trends to Watch For Like most social media trends, Instagram trends move quickly. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up. Trends make the difference between looking out of touch or ahead of the curve. That doesn’t…
9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds
So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information….
Email Marketing: Why Consumers Subscribe And Unsubscribe From Emails
Why Consumers Subscribe And Unsubscribe From Emails Think email marketing is dead? Think again.. Email marketing is actually thriving. In HubSpot’s 2020 State of Marketing Report, roughly 80% of marketers said their brand’s email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar…
Local landing pages and how to create them
Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or…
The Advent Of The Facebook Boycott: What Businesses Need to Know About #StopHateForProfit
The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought…
How To Improve Online Visibility For Your Brand
Essential Elements for Improved Online Visibility In the digital age, every business needs a website. Having an online presence is more important than ever, and both big-name brands and small, local businesses can see a dramatic increase in profits if they are easier to find online. Increasing online visibility is a challenge for many. There…
How To Rank Higher On Google Maps Listing
Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does…
What Are Google Local Services Ads? Why Are They Important?
Everything You Need To Know About Google’s Local Service Ads Updated 6/22/2020 to reflect new information from Google Google Local Services ads help you connect with people who search on Google for the services you offer. Your ads appear on Google when local customers search for your services. Be there when they need you most….