Pay-Per-Click (PPC) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. It’s all too easy to make common mistakes that can wreck...
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Google Analytics, Microsoft, Webmaster Tools
An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some...
Google, Google Maps, Google My Business
Total Addressable Market (TAM): What It Is & How You Can Calculate It
In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or...
Pay-Per-Click (PPC), Plumber Marketing
How Remarketing Ads for Plumbers Work
Remarketing Ads: Stay Top of Mind with Previous Website Visitors A surprising number—sometimes as high as 90%—of visitors on a plumber’s website don’t convert into a lead, meaning they never picked up the phone to call you and they didn’t fill out a...
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Inbound Marketing
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come...
Uncategorized
Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)
Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers...
Yoast SEO, Yoast SEO Premium
Save 11% this Singles’ Day: Give your website some extra love ❤
We know building an online presence is not easy, so why not give your website some well-deserved TLC? Maybe add a Yoast plugin? Or two? It will save you time and increase your chances of ranking higher! And, what better...
Google, Google Maps, Google My Business
17 Proven Ways to Boost Holiday Sales & Revenue in 2020
For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season...
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