As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is…
Some Digital Agencies Treat SEO Like Wearing a Face Mask
LSG is hiring for a Senior Director of SEO position and I have had the opportunity to talk to a lot of great SEOs over the past week. Thanks to the growth of our industry over the past few years and COVID-19, it feels like there’s an ocean of highly skilled talent out there. But…
8 Modern Tips for Marketing to Millennials
You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though? Boomers hold 57% of the wealth in the…
Metrics that Matter for Small Businesses
Many small business owners focus on doing what they do best. They bake pastries, fix cars, remodel homes or do taxes. These products and services are what they’re good at, and the reason they started a small business in the first place. But what many don’t realize is that when it comes to business success,…
The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are…
The Value of a Digital Marketing Agency for Small-to-Medium-Sized Businesses
The COVID-19 pandemic has been a crash course in the importance of online marketing for small business owners. While big businesses were able to bank on cash reserves or grab government handouts, many small businesses are getting by through inventive means. The struggle has been even more difficult for small businesses without an online presence….
The Ultimate Electrician Marketing Plan
A Guide to Increasing Website Traffic, Leads & Sales for Your Electrical Contracting Business I’m willing to bet you’re a great electrician, but are you great at electrician marketing? Chances are, you built your business based on your high-quality services, experience, and passion for your craft. It’s a hard thing to do, and if your electrical…
The Fastest (and Cheapest) Way to Beat Your Competition
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after…