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I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like...
Month: September 2020
Uncategorized
How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday
Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out...
Paid Ads
An Introduction to Yelp Ads for Local and e-Commerce Businesses
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody, can put your business on the map. And a bad review?...
Content SEO, Local SEO, Schema.org, Technical SEO, Testimonials
Local ranking factors that help your small business’ SEO
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first...
Marketing, Texas
What Is A Certified Moving Company
Why Do You Need To Use Certified Man and Van Companies Planning a long-distance move is a major undertaking, and when you are moving to a new state like Texas the process can be even more complex. To take the...
Remote Working
11 Tips for Virtually Pitching Marketing Campaigns
It's no secret that agencies are accustomed to wooing clients during in-person pitches. In fact, the term "pitch theater" is regularly used in the agency world to describe over-the-top presentations that go to great lengths to win accounts. But, with...
SEO
Hreflang: A Beginner’s Guide to Targeting Languages and Regions
Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your...
Content SEO, SEO Copywriting, WordPress
How to duplicate a post in WordPress, plus 4 reasons why!
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you...
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