Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine between being shorthanded and overstaffed without letting your labor costs get out of control. Staying…
Which redirect should I use?
As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you’ll have to redirect your URLs. Changing URLs is really important for your SEO, but can be quite daunting. That’s why Yoast SEO Premium…
The Ultimate Pest Control Marketing Guide
Pest Control Marketing Strategies to Increase Leads & Grow Your Business Does it bug you that your company doesn’t get the visibility it deserves? You don’t want to pester people with your services, but if they can’t find you online, your business will likely be exterminated. Okay, enough of the puns, but digital marketing for…
What is Trading Up, and Why It Matters for Marketers
To understand what the term “trading up” means, let’s start with a scenario. You wake up early and jog to the Starbucks on the corner of your street. There, you wait in line to order a pumpkin-spiced latte, as you skim emails on your iPhone. Afterwards, you return home, put on your new Lululemon workout…
21 Essential Tips & Tools for Running International Google Ads
Is it color or colour? What is the equivalent of a $20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other countries for the past three years,…
Digital Marketing Consulting
66% of Americans check their phone 160 times a day. That’s a lot. When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every…
SEO tips for non-profit organizations
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases…
How to Create Beautiful Instagram Highlight Covers (40 Free Icons)
Instagram Highlight covers make a great first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. And you don’t have to be a hip influencer to use them. Orgs of all stripes from government institutions…